Author: work_wpcfl2

  • The Heights

    The Heights

    The photobook The Heights is a meditation on American masculinity through nostalgic portraits of muscle cars. The project by Matthew Porter needed creative direction that reflected this culture. I developed a design that referenced movie posters from the same era as the cars using illustration and custom lettering. The design shows how an intentionally loud execution can support and celebrate the artwork in the right context, in contrast to usual photo book convention. Finalist in the Lucie Photo Book Prize

    The Heights, cover
    3rd Annual Lucie Photo Book Prize, Splashlight, NYC, photo by Sherrie Berger/Lucie Foundation
    The Heights, poster

  • OneNYC

    OneNYC

    City of New York’s strategic plan outlining initiatives and goals to improve life for New Yorkers for 2050, addressing how to adapt the City to the changing climate, the growing population, and aging infrastructure. I was the lead designer for the project, overseeing the 9 printed reports and the responsive website.

    Report

    Website

  • Council of State Governments  Justice Center

    Council of State Governments
    Justice Center

    Redesign of criminal justice organization CSG Justice Center’s website, an extensive resource for policymakers in all three branches of government to public safety and strengthen communities. As well supporting projects such as Clean Slate – a resource for people to navigate how to clear their juvenile and adult criminal record, and 50 State Report on Public safety – a website data and example archive to help policymakers craft custom strategies that work for their state.

    Clean Slate Clearing house

    50 State Report on Public Safety

  • Department of Environmental Protection

    Department of Environmental Protection

    Public service announcement campaigns made for the NYC Department of Environmental Protection to spread the word on the excellent quality of NYC tap water, how to help protect New York beaches, as well as a comprehensive diagram outlining all the steps in wastewater management.

    Water Quality Report Campaign

    Trash Free NYC Waters

    Waste Water Graphic

    Design: Sara Duell, Giancarlo Hernandez for Bellweather Agency

  • NYC Tourism

    NYC Tourism

    The extensive rebrand unifying the visual language across various channels of NYC Tourism, the official marketing and tourism agency for New York City.

    The redesign included amongst many other elements: a new comprehensive brand identity; two new custom typefaces inspired by Massimo Vignelli’s MTA branding with several alternate character variations for maximum type flexibly (the typeface allowed for over 4000 ways to typeset New York City), 250 custom icons, and a complete overhaul of the 9,000+ page official website guiding locals and tourists to New York City.

    Recipient of the HOW in-house awards for the travel category. Also awarded a Webby Award in the travel category and an honorary mention for the mobile design category for the rebrand.  

  • See Your City

    See Your City

    See Your City was a city wide campaign made by the NYC&co in-house team. Inspired by vintage travel posters urging New York City locals to venture outside their own borough.  The program was so popular that there was a food-focused extension of the program made; a take on retro suitcase stickers used on bus shelters and printed ads through out New York City.

    See Your City – Eats edition

  • The Archivettes

    The Archivettes

    Feature documentary film by Megan Rossman about the Lesbian Herstory Archives. The film has been nominated and awarded several prizes at international Film festivals including: OutFest, Los Angeles; GAZE LGBT Film Festival, Dublin; Reeling Film Festival, Chicago; Fargo-Morehead LGBT Film Festival, Fargo; Out On Film, Atlanta; Iris PrizeCardiff, Wales; Seattle Queer Film Festival; NewFest, New York City.

  • Aperture Membership

    Aperture Membership

    The identity and collateral for the seven-tiered Aperture Foundation membership program.

  • Finesse

    Finesse

    The exhibition, web and catalog design for the group exhibition Finesse at the Wallach Art Gallery in Columbia University. The show inspired by a quote on the act of finessing by artist Louise Lawler was curated art historian Leah Pires and showcases the work by Fia Backström, Pheobe D’Heurle, Jill Magid, Lucie McKenzie, Carissa Rodriguez and Karin Schneider. The design played with the notion of sleight of hand and playing card magic to capture the idea of finessing visually.

    Finesse, catalog cover
    Finesse website blue text on beige background.
    Finesse, homepage