City wide campaign made by the NYC&co in-house team inspired by vintage travel posters urging New York City locals to venture outside their own borough. The program was so popular that there was a food-focused extension of the program made; a take on retro suitcase stickers used on bus shelters and printed ads through out New York City.
![](https://work.saraduell.com/wp-content/uploads/2020/09/SYC_01_2500x1500-1024x860.jpg)
![](https://work.saraduell.com/wp-content/uploads/2020/09/SYC_04_2500x1500-1024x614.jpg)
![](https://work.saraduell.com/wp-content/uploads/2020/09/13_S.Duell_SYC_2016-1024x795.jpg)
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![](https://work.saraduell.com/wp-content/uploads/2020/09/2010-06-30-02.37.24-1024x683-1.jpg)
See Your City – Eats edition
![](https://work.saraduell.com/wp-content/uploads/2020/09/SYC-eat_03-2-1024x683.png)
![](https://work.saraduell.com/wp-content/uploads/2020/09/SYC-eat_04.png)
![](https://work.saraduell.com/wp-content/uploads/2020/09/SYCDining_04_2500x1500_2000_c.jpg)
![](https://work.saraduell.com/wp-content/uploads/2020/09/SYS_OOH_DiningMock_01-1024x683.jpg)