City of New York’s strategic plan outlining initiatives and goals to improve life for New Yorkers for 2050, addressing how to adapt the City to the changing climate, the growing population, and aging infrastructure. I was the lead designer for the project, overseeing the 9 printed reports and the responsive website.
An extensive rebrand unifying the visual language across various channels of NYC & Company, the official marketing and tourism agency for New York City. The redesign included amongst many other elements: a new comprehensive brand identity; two new custom typefaces inspired by Massimo Vignelli’s MTA branding with several alternate character variations for maximum type flexibly (the typeface allowed for over 4000 ways to typeset New York City), 250 custom icons, and a complete overhaul of the 9,000+ page official website guiding locals and tourists to New York City.
Recipient of the 2016 HOW in-house awards for the travel category. Also awarded the 2017 Webby Award in the travel category and an honorary mention for the mobile design category for the rebrand.
Press and Accolades
NYC & Company In-House Design Team: Creative Director: Emily Lessard Design & Illustration: Caitlin Clingman, Sara Duell, Joshua Graver, Louis Lee, Jose Quinteros, Noah Venezia Writers: Stephanie Hu, Sophie Roberts Typefaces: Jeremy Mickel, Nicholas Sherman Photography: Kathleen Fox, Thomas Perry, Tagger Yancey
City wide campaign made by the NYC&co in-house team inspired by vintage travel posters urging New York City locals to venture outside their own borough. The program was so popular that there was a food-focused extension of the program made; a take on retro suitcase stickers used on bus shelters and printed ads through out New York City.