Categories
Civic and Social Justice Projects

OneNYC

OneNYC

City of New York’s strategic plan outlining initiatives and goals to improve life for New Yorkers for 2050, addressing how to adapt the City to the changing climate, the growing population, and aging infrastructure. I was the lead designer for the project, overseeing the 9 printed reports and the responsive website.

Report

Website

Categories
Civic and Social Justice Projects

Department of Environmental Protection

Public service announcement campaigns made for the NYC Department of Environmental Protection to spread the word on the excellent quality of NYC tap water, how to help protect New York beaches, as well as a comprehensive diagram outlining all the steps in wastewater management.

Water Quality Report Campaign

Trash Free NYC Waters

Waste Water Graphic

Design: Sara Duell, Giancarlo Hernandez for Bellweather Agency

Categories
Civic and Social Justice Projects

NYC & Co

An extensive rebrand unifying the visual language across various channels of NYC & Company, the official marketing and tourism agency for New York City.  The redesign included amongst many other elements: a new comprehensive brand identity; two new custom typefaces inspired by Massimo Vignelli’s MTA branding with several alternate character variations for maximum type flexibly (the typeface allowed for over 4000 ways to typeset New York City), 250 custom icons, and a complete overhaul of the 9,000+ page official website guiding locals and tourists to New York City.

Recipient of the 2016 HOW in-house awards for the travel category. Also awarded the 2017 Webby Award in the travel category and an honorary mention for the mobile design category for the rebrand.  

Visual Brand

Publication Design

NYCgo.com

Icon set

International Campaign

Press and Accolades

NYC & Company In-House Design Team:
Creative Director: Emily Lessard
Design & Illustration: Caitlin Clingman, Sara Duell, Joshua Graver, Louis Lee, Jose Quinteros, Noah Venezia
Writers: Stephanie Hu, Sophie Roberts
Typefaces: Jeremy Mickel, Nicholas Sherman
Photography: Kathleen Fox, Thomas Perry, Tagger Yancey

Categories
Civic and Social Justice Projects

See Your City

City wide campaign made by the NYC&co in-house team inspired by vintage travel posters urging New York City locals to venture outside their own borough.  The program was so popular that there was a food-focused extension of the program made; a take on retro suitcase stickers used on bus shelters and printed ads through out New York City.

See Your City – Eats edition