An extensive rebrand unifying the visual language across various channels of NYC & Company, the official marketing and tourism agency for New York City.  The redesign included amongst many other elements: a new comprehensive brand identity; two new custom typefaces inspired by Massimo Vignelli’s MTA branding with several alternate character variations for maximum type flexibly (the typeface allowed for over 4000 ways to typeset New York City), 250 custom icons, and a complete overhaul of the 9,000+ page official website guiding locals and tourists to New York City.

Recipient of the 2016 HOW in-house awards for the travel category. Also awarded the 2017 Webby Award in the travel category and an honorary mention for the mobile design category for the rebrand.