An extensive rebrand unifying the visual language across various channels of NYC & Company, the official marketing and tourism agency for New York City. The redesign included amongst many other elements: a new comprehensive brand identity; two new custom typefaces inspired by Massimo Vignelli’s MTA branding with several alternate character variations for maximum type flexibly (the typeface allowed for over 4000 ways to typeset New York City), 250 custom icons, and a complete overhaul of the 9,000+ page official website guiding locals and tourists to New York City.
Recipient of the 2016 HOW in-house awards for the travel category. Also awarded the 2017 Webby Award in the travel category and an honorary mention for the mobile design category for the rebrand.
Visual Brand
Publication Design
NYCgo.com
Icon set
International Campaign
Press and Accolades
NYC & Company In-House Design Team:
Creative Director: Emily Lessard
Design & Illustration: Caitlin Clingman, Sara Duell, Joshua Graver, Louis Lee, Jose Quinteros, Noah Venezia
Writers: Stephanie Hu, Sophie Roberts
Typefaces: Jeremy Mickel, Nicholas Sherman
Photography: Kathleen Fox, Thomas Perry, Tagger Yancey